Online Marketing
EMAIL MARKETING
Email marketing is the fastest and most direct way to increase visitors to your site. By using email marketing, you can send a series of messages to your email subscribers, while educating them about your products and services. Wide Media recommends at least 1-2 email campaigns a month be sent to your targeted list.
SITE CONTENT
It is important your site is continually updated. The more frequently you update your site the more frequently Google will index it and consider the site a place of interest. Wide Media recommends at least 1-2 new articles a month be posted on your site. After a while you will have a library of relevant industry articles which will not only assist in your SEO but will raise your profile as an authority in your industry.
Having well written industry related articles should also be used in conjunction with a regular Email newsletter marketing campaign.
Wide Media provides high quality copy writers and journalists. Cost is $400 per 300 word article (based on a minimum of six articles over a six month period).
SEARCH ENGINE OPTIMISATION
Regular Link Building
Get high quality SEO friendly links to your site every month.
- 50 Directory Submission p.m.
- Top 20 Social Bookmarking p.m.
- 100 PR 3+ Article Submission p.m
Site Optimisation
Based on these relevant keywords Wide Media will optimise your site so it is tagged correctly with relevant page titles and enticing page descriptions to appear in organic listings.
Page Titles and Descriptions (Includes Keyword Research) - $65 per page to be optimised (minimum 8 pages). Most websites only require manual optimisation of 10 to 50 pages. Generally the CMS can handle the page titles and descriptions for large e-commerce sites beyond the main landing pages.
Pay per link
PayPerLink is an ideal link building option if you are looking for an affordable, transparent and high quality solution for getting links from relevant sites.
PayPerLink is a traditional link building service, which can be fully customized to suit your needs. You can opt for either 2 way or 3 way link exchange campaigns. The service also ensures transparency and cost control, as you only pay for the links actually generated to your site. Thus, it is a very cost effective and efficient medium of getting desired rankings in various search engines.
ADVERTISING
Ad words
Wide Media has extensive experience in setting up, writing and managing Google Adwords campaigns. It is important the ads are written based around well researched keywords which are reflected in the targeted click-through page. It is also important to understand it is not always the highest performing keywords that give you the highest ROI. High performing keywords often have a broad interpretation of meaning and are costly to buy, this also means the visitors you are attracting are diverse and your bounce rates can be high and conversion rates low.
Relevant portals and traditional media sites
Talk to Wide Media about online media placement and creative campaigns to boost your traffic with the customers you are looking for. Wide Media can also work along side traditional media agencies to maximize the online component of the campaign.