Successful Online MarketingOnline Marketing

Wide Media's online marketing consultants work closely with each client to match their online marketing strategy with their business strategy. The goal of any legitimate online marketing program should be to increase the number of quality leads with a longer term goal of increasing brand awareness and familiarity.

Successful online marketing comes with experienced planning, timely execution, persistent monitoring, and ongoing improvement of the results you achieve.

ELECTRONIC DIRECT MARKETING (EDM)

EDM or email marketing is the fastest and most direct way to increase visitors to your site and comunicate to your target market. A good offer, with strong creative, going to the right recipients - will bring desirable results. EDM's are very measurable in terms of effectiveness which allows direct insight into market trends  More>>

ADVERTISING

Search Engine Advertsing (Adwords)
It is important the ads are written based around well researched keywords which are reflected in the targeted click-through page. It is also important to understand it is not always the highest performing keywords that give you the highest ROI. High performing keywords often have a broad interpretation of meaning and are costly to buy, this also means the visitors you are attracting are diverse and your bounce rates can be high and conversion rates low.

Relevant Portals and Traditional Media Sites
Wide Media can assist with online media placement and creative campaigns to boost your traffic with the customers you are looking for. Wide Media can also work along side traditional media agencies to maximize the online component of the campaign.

SEARCH ENGINE OPTIMISATION

On-Page Optimisation 
Having well written industry related articles can also be used in conjunction with email marketing.Wide Media offers highly experienced copy writers and journalists.

Content Tagging and Keywords

  • Page titles, descriptions and headings  should all work together to describe the content on the page.
  • Page should be built and tagged to industry standard HTML/CSS 
  • Search terms should be included in your page content, headings, title  etc
  • It is important to remember the page is to be read by people and there is no added value in having pages with high density keywords

Off-Page Optimisation 
Off-Page optimisation refers to the amount of quality in-bound links that are linking to your site. This is the highest factor in the Google ranking equation. If Google sees you have numerous links from what it determines as sites of importance it will rank you more favourably than an equivelant competitor without such links. Every online marketing plan should include assessing, monitoring and building an inbound link portfolio.